Lilly Statham is an author and serial entrepreneur celebrated for her profound expertise in witchcraft guidance, dynamic content creation, and industry-defining media presence. Recently featured on the cover of Goss Magazine and invited as a VIP guest to Warner Bros.' Practical Magic premiere in London, Lilly continues to solidify her authority at the forefront of the modern spiritual movement.

Lilly started her Instagram account, @MysticPrimrose, in 2022 and has since grown her overall social media footprint to 3.3 million followers. From what started as a modest 4,000 followers, her main platform has amassed over 1.1 million dedicated community members. Her witchcraft teachings and social media prowess have profoundly impacted countless lives, empowering individuals to harness and manifest their dreams.

Her dedication to the craft began at a young age when she first visited a metaphysical store and bought a pendulum. As her personal practice grew, she began documenting her journey on Instagram. Followers quickly took notice, turning to her daily for authentic guidance on the practice of witchcraft. Today, she expands on these teachings through Mysticprimrose Academy: School for Witches on Substack, providing deep-dive educational resources and exclusive seasonal breakdowns for her readers.

Lilly’s influence extends far beyond social media. She is the author of the best-selling book Manifest Like a Witch, a quintessential guide for modern practitioners. Her digital reach translates seamlessly into her online boutique, Mysticprimrose.com, where she offers handcrafted spell jars—ranging from financial abundance to anxiety banishing—alongside curated sage bundles, ethically sourced crystals, tarot decks, and ritual tools.